Dubai is a car city. From the row of luxury dealerships on Sheikh Zayed Road to the massive auto trading centers in Al Awir, automotive businesses need to command attention in a crowded market.
The showroom experience sells cars. And that experience is built through every visual touchpoint - from the massive brand wall behind the reception desk to the spec sheet on the car window.
Here's what automotive businesses need to know about showroom branding and print materials.
Showroom Essentials
Brand Wall / Feature Wall
The focal point of your showroom - usually behind the reception or main display area. Establishes brand presence immediately.
Options:
- 3D acrylic letters (premium look)
- Backlit signage (dramatic impact)
- Large format print with logo
- Combination wall with graphics + dimensional elements
Price range: contact us for pricing+ depending on complexity
Vehicle Display Signage
Signs positioned near vehicles highlighting model name, key features, pricing.
Format:
- Standing display signs (next to vehicle)
- Ceiling-suspended signs (above vehicle)
- Floor graphics (drive-over path markings)
Price: contact us for pricing per sign
Window Specification Cards
The classic "Monroney sticker" - detailed spec sheets displayed on vehicle windows.
Content: Model, variant, engine specs, features, price, finance options
Format: A4 card holder with printed insert
Price: contact us for pricing each (holder + insert)
Price Tags / Windscreen Stickers
Large, visible pricing for used car lots and outdoor displays.
Material: Vinyl stickers or card inserts in plastic holders
Price: contact us for pricing each
Sales Materials
Vehicle Brochures
Detailed brochures for each model - specs, features, variants, pricing.
Format: 12-24 pages, A4 or slightly smaller
Paper: 150-170gsm art paper, gloss or silk finish
Note: Often supplied by manufacturer, but dealers may need local versions
Price: contact us for pricing each
Price Lists
Current pricing across models and variants. Updated frequently.
Format: A4 sheets or folders
Tip: Design for easy reprinting - keep separate from brochures
Price: contact us for pricing each
Finance / Offer Sheets
Current promotions, finance packages, trade-in offers.
Format: A4 or A5 flyers
Updated: Monthly or per campaign
Price: contact us for pricing.50-2 each
Presentation Folders
Branded folders to hold brochures, quotes, finance documents for customers.
Style: A4 pocket folder with business card slot
Finish: Matt or soft-touch lamination
Price: contact us for pricing each
Service Center Materials
Service Menu Boards
Display boards showing service packages, pricing, and options.
Format: Large wall-mounted boards or digital-print displays
Design: Clear pricing, easy to read from waiting area
Price: contact us for pricing per board
Service Reminders
Cards or stickers for windshields reminding customers of next service date.
Format: Small stickers or cards
Price: contact us for pricing.30-1 each
Customer Waiting Area
Signage for service customers - TV menu boards, promotional displays, WiFi info.
Materials: Wall graphics, tent cards, digital display content
External Signage
Promotional Campaigns
New Model Launch
Complete kit for introducing a new vehicle:
- Vehicle reveal displays
- Showroom window graphics
- Feature highlight signs
- Launch event materials
- Brochures and spec sheets
Budget: contact us for pricing per launch
Sales Events
Clearance sales, Ramadan offers, summer promotions:
- Window banners ("Up to 30% Off")
- Outdoor flags and banners
- Price reduction stickers
- Promotional standees
Budget: contact us for pricing per event
Branded Items
Customer Delivery Kit
Items given to customers when they take delivery of a new car:
- Welcome folder with documents
- Keychain with branding
- License plate frames
- Car care kit with branded items
- Thank you card
Kit cost: contact us for pricing per customer
Floor Mats / Seat Covers
Paper floor mats and disposable seat covers with dealership branding for service.
Purpose: Protect customer vehicles, promote brand
Price: contact us for pricing each
Used Car Dealerships
Pre-owned vehicle dealers have specific needs:
- Large quantity price tags - Frequently changed
- Vehicle history display cards - Mileage, service history
- Certification signage - Warranty programs, inspection certificates
- Outdoor banners - Maximum visibility from road
- Fence graphics - Perimeter branding for open lots
Brand Guidelines
Most brand dealerships operate under manufacturer brand guidelines. These typically specify:
- Logo usage and placement
- Color specifications (exact Pantone/CMYK)
- Typography requirements
- Signage dimensions and materials
- Photography standards
We work within manufacturer guidelines while finding creative solutions for local market needs.
Budget Planning
Our Automotive Experience
We work with dealerships across Dubai - from luxury brand showrooms on Sheikh Zayed Road to used car centers in Auto Market. Our services include:
- Brand-compliant showroom graphics
- High-volume price tag production
- Launch event materials
- Service center signage
- Installation and maintenance
Not sure what you need?
That's fine - most people aren't when they first reach out. Here's what usually happens: you tell us roughly what you're trying to achieve, we ask a few questions, and then we put together some options at different price points.
No obligation. If it works for you, great. If not, at least you'll have a better idea of what's involved.
Call: +971 56 978 6395 | Email: info@brandingblitz.com
Need Automotive Showroom Branding?
From brand walls to price tags. Complete showroom solutions for dealers.
Get Your Quote+971 56 978 6395
