Beach clubs in Dubai face a unique branding challenge: everything needs to look luxurious while surviving sun, salt, sand, water, and humidity. The materials you'd use for an indoor restaurant will fail in weeks at a beach venue.
I've worked with waterfront venues across Dubai - from the Palm to JBR to hotel beach clubs. Here's what actually works.
Environmental Challenges
Beach club signage and materials face:
- Direct sun exposure - UV damage, fading, heat warping
- Salt air - Corrosion, degradation of some materials
- Sand - Abrasion, gets into everything
- Water/humidity - Warping, adhesive failure, mold
- Wind - Structural stress on displays
Signage Solutions
Primary Venue Signage
Entrance Signage
Your main identity sign - needs to be impressive and durable.
Recommended materials:
- Marine-grade stainless steel (letters or backing)
- Powder-coated aluminum
- Backlit acrylic (if protected)
Avoid: Wood (unless marine-treated), standard painted metal
Price: contact us for pricing+ depending on size and complexity
Directional Signage
Wayfinding to pool, beach, restaurant, restrooms, etc.
Best options:
- UV-printed aluminum composite
- Engraved acrylic
- Vinyl on aluminum
Price: contact us for pricing per sign
Pool & Beach Area
Pool Rules & Safety Signs
Required signage - must withstand constant moisture and chlorine.
Material: Aluminum or engraved acrylic
Content: Depth markers, no diving, lifeguard info, rules
Price: contact us for pricing per sign
Sunbed Numbers / Reserved Signs
Identification for cabanas and loungers.
Options:
- Acrylic number plaques
- Anodized aluminum tags
- Engraved metal stakes
Price: contact us for pricing each
Menu & F&B Materials
Beach/Pool Dining Menus
The challenge: Menus get wet, sandy, covered in sunscreen, dropped in the pool.
Solutions:
- Synthetic paper (Yupo) - Fully waterproof, wipeable
- Laminated in vinyl sleeves - Protective cover, easy to change inserts
- Acrylic menu holders - Protected display
- QR code menus - Minimal physical material
Poolside Menu Solution
Our recommendation: Synthetic paper menus in custom-branded vinyl sleeves.
- Wipe clean after each use
- Replace menus seasonally or as prices change
- Sleeves last 2-3 years
Cost: contact us for pricing per menu with sleeve
Bar Menus
Pool bar and beach bar menus need similar treatment.
Popular options:
- Tabletop acrylic stands with printed inserts
- Chalkboard-style displays (protected)
- Backlit menu boards (covered areas only)
Promotional Displays
A-Frame / Pavement Signs
For entrance, pathway, and promotional messaging.
Requirements:
- Weighted base (wind resistance)
- UV-resistant graphics
- Easy to change inserts
Material: Metal frame with coroplast or PVC inserts
Price: contact us for pricing per frame
Banners & Flags
For events, promotions, and brand visibility.
Types:
- Feather flags - Visible, withstand wind
- Mesh banners - Wind-through for large spans
- Fabric flags - Premium look, need replacement
Price: contact us for pricing each
Lifespan: 6-18 months depending on exposure
Branded Items
Towels
Branded beach/pool towels - functional and promotional.
Options: Jacquard woven (logo in weave) or printed
Price: contact us for pricing each depending on quality and design
Note: Consider theft/loss rate in calculations
Wristbands
For day passes, access control, all-inclusive packages.
Types:
- Tyvek (disposable, daily use)
- Silicone (reusable, members)
- Fabric woven (premium, events)
Price: contact us for pricing.50-5 each
Coasters & Napkins
Branded items for F&B service.
- Paper coasters (contact us for pricing.15-0.30 each)
- Cork coasters (contact us for pricing each)
- Printed napkins (contact us for pricing.10-0.30 each)
Zone-by-Zone Guide
Entrance / Reception
- Main venue signage (permanent, premium)
- Entry pricing / package displays
- Welcome signs
- Promotional A-frames
- Reservation desk materials
Beach / Pool Area
- Safety signage (required)
- Wayfinding / directional signs
- Sunbed numbering
- Towel station signage
- Water sports information
Bar & Restaurant
- Waterproof menus
- Bar menu displays
- Promotional tent cards
- Branded serveware items
- Happy hour signage
Event Materials
Beach clubs often host events - DJ nights, brunches, parties. Materials needed:
- Event banners - Outdoor mesh or vinyl
- Stage backdrops - Fabric or vinyl with good tension
- VIP table signs - Acrylic or premium card
- Promotional flyers - For distribution
- Wristband designs - Event-specific branding
Budget Considerations
Maintenance Schedule
- Daily: Clean menus, check promotional displays
- Weekly: Wash permanent signage, check for damage
- Monthly: Assess all materials for wear, plan replacements
- Seasonally: Replace worn promotional items, refresh menus
- Annually: Deep clean permanent signage, repaint if needed
A quick note about our process
We've done thousands of these projects. At this point, we can usually tell within a 5-minute conversation what's going to work best for your situation and budget.
Some clients want premium everything. Others need good quality at a reasonable price. Both are fine - we'll help you figure out the right balance.
Reach out whenever you're ready. We're based in Dubai with delivery across the UAE.
Need Beach Club Branding?
Materials designed for waterfront venues. Sun, sand, and water resistant.
Get Your Quote+971 56 978 6395
