Walk into any successful gym and you'll notice something: the environment itself motivates. The wall graphics. The quotes. The energy of the space. It's not accidental - it's carefully designed to inspire members to push harder, show up consistently, and feel proud of their gym.
In Dubai's competitive fitness market, your branding is part of your product. Here's how to create print materials and environmental graphics that energize your space and attract members.
Wall Graphics & Murals
Your walls are your biggest canvas. Use them.
Motivational Quotes
Large-format text graphics with inspiring messages. The classics work for a reason.
Placement: Above mirrors, cardio section, strength areas
Style: Bold typography, your brand colors
Material: Vinyl wall graphics or painted stencils
Price: contact us for pricing per quote depending on size
Action Photography Murals
Large-scale fitness photography - athletes in action, dramatic poses. Creates energy and aspiration.
Best for: Feature walls, entrance areas, studio spaces
Material: High-resolution print on vinyl or wallpaper
Price: contact us for pricing per sqm
Zone Identification Graphics
Large graphics identifying different training zones - weights, cardio, functional, stretching.
Function: Navigation + atmosphere
Style: Consistent with overall gym branding
Price: contact us for pricing per zone
Brand Wall
Large logo installation - usually at entrance or reception. Your Instagram-worthy backdrop.
Options: 3D letters, backlit signage, painted mural, vinyl graphic
Price: contact us for pricing
Membership Materials
Membership Cards
Physical cards for access and identification.
Options:
- PVC cards (standard)
- Metal cards (premium memberships)
- RFID-enabled cards (access control)
- Keyfob tags (convenient)
Price: contact us for pricing per card depending on type
Welcome Pack
New member starter kit - makes the joining experience special.
Contents:
- Welcome folder with membership info
- Class schedule
- Gym rules and etiquette
- Personal training introduction
- Free guest pass for a friend
- Optional: branded water bottle, towel, or bag
Cost: contact us for pricing per kit depending on inclusions
Pricing Brochure
Clear presentation of membership options, pricing, and benefits.
Format: Tri-fold or bi-fold brochure
Content: Plans, pricing, inclusions, testimonials
Price: contact us for pricing each
Promotional Materials
Promotional Flyers
For new gym openings, special offers, challenges, events.
Distribution: Local businesses, residential buildings, events
Format: A5 or DL
Price: contact us for pricing.50-1.50 each
Outdoor Banners
External visibility - especially for gyms in buildings or malls.
Types: Vinyl banners, mesh banners, flags
Uses: Opening announcements, promotions, brand visibility
Price: contact us for pricing each
Standees & Rollups
Portable displays for reception, mall placement, events.
Content: Membership offers, class schedules, trainer profiles
Price: contact us for pricing each
In-Gym Signage
Specialty Fitness Businesses
CrossFit / Functional Training
- Whiteboard graphics for WOD display
- PR (Personal Record) boards
- Competition/event signage
- Community photo walls
Yoga / Pilates Studios
- Calming, zen-inspired graphics
- Class schedule displays
- Inspirational quotes (softer tone)
- Pricing cards and brochures
Boxing / MMA Gyms
- Fighter imagery murals
- Training zone identification
- Class schedule boards
- Event/fight night promotions
Boutique Studios
- Instagram-worthy brand walls
- Premium welcome materials
- Retail display signage
- Referral program materials
Seasonal Campaigns
Branded Merchandise
Items That Work for Gyms
- Water bottles - Used daily, high visibility (contact us for pricing)
- Gym towels - Practical, branded (contact us for pricing)
- Gym bags / drawstring bags - Mobile advertising (contact us for pricing)
- Resistance bands - With logo, for challenges/giveaways (contact us for pricing)
- T-shirts - Staff uniforms or member rewards (contact us for pricing)
- Shaker bottles - Popular with members (contact us for pricing)
Budget Planning
Common Mistakes
- Generic stock photography - Use real members (with permission) or quality fitness imagery
- Cluttered walls - Leave breathing space, don't cover every surface
- Outdated materials - Old class schedules and expired offers look unprofessional
- Poor lighting - Great graphics look dull in bad lighting
- Inconsistent branding - Every element should feel like the same brand
Why work with us?
We're a Dubai-based team that's been handling projects like this for years. We know the local market, we know what materials hold up in this climate, and we know how to deliver on tight deadlines.
Most of our clients come back for repeat orders - that tells you something. Drop us a message with what you need, and we'll get back to you within a few hours.
Need Gym Branding Materials?
From wall graphics to membership kits. Create a space that motivates.
Get Your Quote+971 56 978 6395
