Healthcare marketing in the UAE operates in a unique space. You need to attract patients, build trust, and communicate services - while navigating strict DHA and MOH regulations that govern what you can and cannot say.
I've worked with clinics that had perfectly designed brochures rejected because of a single non-compliant claim. And others that thrived because they understood how to market effectively within the rules.
Here's what works for healthcare print materials in Dubai and across the UAE.
Regulatory Framework
Healthcare advertising in the UAE is regulated by:
- DHA (Dubai Health Authority) - For Dubai facilities
- MOH (Ministry of Health) - Federal regulations
- DOH (Department of Health Abu Dhabi) - For Abu Dhabi facilities
All marketing materials may require approval before distribution. Check with your compliance team.
Patient-Facing Materials
Clinic/Hospital Brochure
Overview of your facility - services, specialties, facilities, location, contact information.
Format: Tri-fold (compact) or 8-12 page booklet (comprehensive)
Content: Services offered, doctor profiles (with credentials), facilities, accreditations, contact/location
Languages: Arabic and English minimum
Price: contact us for pricing each (quantity 500+)
Department/Specialty Brochures
Focused brochures for specific departments - cardiology, pediatrics, dental, etc.
Format: Bi-fold or tri-fold
Content: Conditions treated, procedures offered, equipment, specialists
Price: contact us for pricing each
Patient Education Materials
Leaflets explaining conditions, procedures, pre/post-care instructions.
Format: A5 or DL leaflets
Content: Medical information (must be accurate and reviewed by medical staff)
Price: contact us for pricing.50-2 each
Appointment Cards
Cards for scheduling follow-ups - simple but important for patient retention.
Size: Business card size or slightly larger
Information: Appointment date/time, doctor name, clinic contact, cancellation policy
Price: contact us for pricing.30-0.80 each
Waiting Room Materials
Posters / Wall Graphics
Educational posters, service promotions, health awareness campaigns.
Sizes: A3, A2, A1
Material: Foam board mounted, framed prints, or direct wall vinyl
Price: contact us for pricing each
Tent Cards / Table Displays
Information on reception desks, waiting area tables.
Content: New services, health packages, seasonal campaigns
Price: contact us for pricing each
Brochure Holders
Wall-mounted or counter displays for patient information leaflets.
Material: Acrylic
Price: contact us for pricing each
Signage Requirements
Marketing Compliance Guidelines
What You Cannot Do
- Make unsubstantiated medical claims
- Guarantee treatment outcomes
- Use patient testimonials without proper consent and approval
- Compare your facility to competitors
- Offer discounts on medical services without DHA approval
- Advertise prescription medications
- Use misleading before/after images
What You Can Do
- List your services and specialties
- Highlight doctor qualifications and credentials
- Showcase facilities and equipment
- Mention accreditations (JCI, ISO, etc.)
- Provide educational health information
- Promote wellness packages (with approval)
- Share location and contact information
Design Best Practices
Trust-Building Design
- Clean, professional layouts - Healthcare should feel trustworthy, not salesy
- Calming colors - Blues, greens, whites (avoid aggressive reds in healthcare)
- Professional photography - Real staff, real facilities where possible
- Clear typography - Easy to read for all ages
- Credentials prominently displayed - Accreditations, doctor qualifications
Accessibility Considerations
- Large enough text for elderly patients
- High contrast for readability
- Simple language (avoid jargon)
- Bilingual content (Arabic/English minimum)
- Icons and visuals for low-literacy patients
Specialized Healthcare Sectors
Dental Clinics
- Treatment menu cards (cleanings, whitening, implants)
- Before/after process explanations (not patient photos without approval)
- Oral hygiene educational materials
- Appointment reminder cards
Cosmetic/Aesthetic Clinics
- Service menus with pricing (where approved)
- Treatment information leaflets
- Pre/post care instruction cards
- Note: Heavy regulatory scrutiny - all materials need careful compliance review
Pharmacies
- Health awareness posters
- Promotional displays (OTC products only)
- Service information (vaccination, health checks)
- Prescription bag inserts
Budget Guidelines
Working Process
- Content development - Work with your medical and marketing teams
- Compliance review - Internal legal/compliance check
- Design - Create materials within brand guidelines
- Approval - DHA/MOH approval if required
- Production - Print after all approvals received
- Distribution - Delivery and installation
Our Healthcare Experience
We work with clinics, hospitals, and healthcare groups across Dubai. Our team understands:
- DHA/MOH compliance requirements
- Healthcare design standards
- Bilingual Arabic/English production
- Patient-centric messaging
- Medical terminology accuracy
We'll flag potential compliance issues before they become problems.
Common questions we get
"How long does it take?" - Depends on what you need. Standard orders: 3-5 days. Rush jobs: we can often do 24-48 hours.
"Can you help with the design?" - Yes. Bring your ideas, or we can create something from scratch.
"What if I'm on a tight budget?" - We'll find options that work. There's almost always a way to get good results without breaking the bank.
Need Healthcare Marketing Materials?
From clinic brochures to hospital signage. Compliant, professional, patient-focused.
Get Your Quote+971 56 978 6395
