When you're a local business competing against chains and franchises with massive marketing budgets, you need to be strategic. You can't outspend them - but you can out-local them.
Print marketing gives local businesses an advantage that digital often doesn't: tangible, physical presence in your community. Here's how to use it effectively.
The Local Advantage
of consumers say they prefer to support local businesses when quality and price are comparable
You have something big brands don't: genuine local presence, personal relationships, and community investment. Your marketing should leverage these strengths.
Essential Print Materials
Business Cards
Still the foundation of local networking. You'll give out more than you think.
Quantity to start: 500-1,000
Quality level: Premium (reflects your business quality)
Budget: contact us for pricing
Key tip: Include something memorable - a tagline, special offer, or unique design element.
Flyers / Leaflets
For local distribution - nearby businesses, residential buildings, community notice boards.
Quantity to start: 500-2,000
Distribution: Strategic, not random
Budget: contact us for pricing
Key tip: Include a specific offer with expiry date to track effectiveness.
A-Frame / Pavement Sign
Captures foot traffic near your location.
Quantity: 1-2 for your location
Content: Rotating offers, daily specials
Budget: contact us for pricing
Key tip: Change content regularly - people stop noticing static signs.
Loyalty Cards
Encourage repeat business and build customer relationships.
Quantity: 500-1,000
Offer: Reasonable - 10th visit free, 10% after 5 visits
Budget: contact us for pricing
Key tip: Make the reward achievable but valuable.
Neighborhood Marketing Tactics
Residential Building Distribution
Target nearby residential towers and compounds:
- Coordinate with building management (some require approval)
- Letterbox drops for flyers
- Notice board postings where allowed
- Partner with building concierge/reception
Cross-Promotion with Other Local Businesses
Partner with non-competing local businesses:
- Exchange flyers/cards for display
- Joint promotions ("Visit X, get discount at Y")
- Shared marketing costs for area promotions
- Community business cards on each other's counters
Office Building Targeting
Capture lunch and after-work business:
- Flyer distribution to offices
- Corporate lunch packages with printed menus
- Building notice board advertising
- Reception desk partnerships
Community Engagement
Local Event Sponsorship
Small sponsorships with big visibility:
- School events, sports teams
- Community club activities
- Building/compound events
- Charity runs/walks
Materials needed: Banners, flyers, promotional items
Budget range: contact us for pricing including print
Community Notice Boards
Free or low-cost visibility:
- Supermarket notice boards
- Community center boards
- Building common areas
- Gym/fitness center boards
Materials: A5 or A4 flyers, business cards
Print Marketing Calendar
What goes into the price?
There's no one-size-fits-all answer here. A few things determine what you'll pay:
Key Pricing Factors
- Material Quality: Premium materials cost more but deliver superior results and durability
- Quantity: The more you order, the less each one costs - plan ahead to maximize savings
- Finishing Options: Fancy finishes (lamination, spot UV, foil) look great but cost more
- Turnaround Time: Plan ahead to save. Need it tomorrow? That'll cost extra
- Design Complexity: More colors and complex designs = higher cost
- Size & Specifications: Bigger or custom sizes use more material
A quick note about our process
We've done thousands of these projects. At this point, we can usually tell within a 5-minute conversation what's going to work best for your situation and budget.
Some clients want premium everything. Others need good quality at a reasonable price. Both are fine - we'll help you figure out the right balance.
Reach out whenever you're ready. We're based in Dubai with delivery across the UAE.
Measuring Effectiveness
Track what works:
- Unique offers: Different codes/offers for different distribution channels
- Ask customers: "How did you hear about us?"
- Track redemptions: Count returned coupons/offers
- Monitor timing: When do customers from specific campaigns visit?
- Compare periods: Sales before/during/after campaigns
Local Business Print Checklist
Essential (Start Here)
- ? Business cards (500+)
- ? Basic flyers (500-1000)
- ? Window signage
- ? Price list/menu
Growth Stage
- ? Loyalty cards
- ? A-frame sign
- ? Branded bags/packaging
- ? Promotional items
Established
- ? Full brochure
- ? Vehicle branding
- ? Event materials
- ? Corporate gifts
Common Mistakes
- Thinking too big: Focus on your catchment area, not all of Dubai
- Generic messaging: Be specific about your location and local value
- No tracking: Always include a way to measure response
- One-time effort: Marketing needs consistency
- Ignoring quality: Cheap printing reflects on your business
Success Story
A small caf- in JLT invested contact us for pricing in local marketing over 3 months:
- 500 premium business cards (contact us for pricing)
- 2,000 flyers distributed to 4 nearby towers (contact us for pricing)
- A-frame with rotating offers (contact us for pricing)
- Loyalty cards (contact us for pricing)
- Cross-promotion with nearby gym (free exchange)
- Building notice board postings (free/minimal)
Result: 40% increase in weekday lunch business within 2 months, with the flyer-specific offer generating 127 tracked visits.
Ready to Grow Your Local Business?
We help local businesses get noticed in their neighborhoods. Effective materials, sensible budgets.
Let's Talk+971 56 978 6395
