In UAE real estate - whether Dubai, Abu Dhabi, or Al Ain - you're not selling properties - you're selling dreams. A villa in Arabian Ranches. A penthouse overlooking Abu Dhabi's Corniche. An off-plan apartment in a tower that doesn't exist yet.
The print materials that accompany these dreams need to match the aspiration. I've seen agents lose deals because their brochures felt cheap. I've seen developers command premium prices because their presentation materials screamed quality before a single word was read.
Here's what actually works in Dubai's competitive property market.
The Psychology of Real Estate Print
When someone is considering a property worth millions of dirhams, they're making decisions based on trust and aspiration. Your print materials establish both.
of property buyers say brochure quality influenced their perception of the developer
Premium materials signal: "This developer pays attention to details. If they care this much about a brochure, imagine their construction quality."
Essential Print Materials
Property Brochures
Project Brochure (Developer)
The flagship piece for new developments. Typically 16-32 pages, showcasing the development vision, amenities, floor plans, and lifestyle.
Format: A4 or square, perfect bound or saddle-stitched
Paper: 170-200gsm art paper interior, 300gsm+ cover
Finish: Matt lamination with spot UV on cover, soft-touch for luxury projects
Quantity: 500-2,000 typically
Price range: contact us for pricing per brochure (quantity dependent)
Property Flyer (Agent)
Single property marketing - used for listings, open houses, property viewings.
Format: A4 or A5, single sheet or bi-fold
Content: Key photos, specifications, price, agent contact
Paper: 250-300gsm art card
Price: contact us for pricing each (quantity 100+)
Floor Plan Sheets
Detailed floor plans for each unit type. Essential for off-plan sales and site visits.
Format: A3 or A4, can be folded into presentation folder
Key elements: Accurate dimensions, compass orientation, balcony views
Price: contact us for pricing each
Presentation Materials
Presentation Folders
Branded folders to hold floor plans, price lists, and contracts. Creates professional package for buyers.
Style: Pocket folder with business card slot
Finish: Matt or soft-touch lamination, embossed logo
Price: contact us for pricing each
Price Lists / Fact Sheets
Updated regularly, so design for easy reprinting. Keep separate from main brochure.
Format: A4 inserts for folders
Price: contact us for pricing each
On-Site Materials
Hoarding Graphics
Large-format prints for construction site hoardings. First impression for drive-by traffic.
Material: Vinyl with UV protection
Size: Custom to site requirements
Price: contact us for pricing per sqm installed
Sales Center Displays
Rollup banners, wall graphics, directional signage for sales offices and showrooms.
Key pieces: Welcome banner, project overview, amenity highlights, payment plan display
Price range: contact us for pricing per piece
Property Signboards
"For Sale" or "For Rent" signs for individual properties.
Material: Foam board, acrylic, or aluminum composite
Size: A3 to A0 depending on location
Price: contact us for pricing each
For Developers vs. Agents
Developer Marketing Kit
- Master brochure (comprehensive project overview)
- Unit-specific brochures or inserts
- Presentation folders
- Floor plan sets
- Price lists (designed for easy updates)
- Sales center displays
- Site hoarding
- Project signage
Agent Marketing Kit
- Personal branding materials (business cards, letterheads)
- Property flyers (template-based for quick production)
- Just Listed / Just Sold postcards
- Property signboards
- Presentation folders
- Open house materials
Design Considerations
Photography
Professional photography is non-negotiable. For off-plan, invest in high-quality renders. Poor visuals kill sales regardless of how nice the print quality is.
Consistency
- Logo placement - consistent across all materials
- Color palette - match developer/brand colors exactly
- Typography - professional fonts, consistent hierarchy
- Contact information - always prominent and accurate
Regulatory Requirements
- RERA registration number must appear on all marketing
- Developer name and license details
- Disclaimer text where required
- Accurate representations (renders must be labeled as "artist impression")
Premium Finishing Options
Budget Planning
Timeline for Project Launches
- 8-12 weeks before: Design concepts, photography/renders
- 6-8 weeks before: Design finalization, content approval
- 4-6 weeks before: Print production (allows for quality checks)
- 2 weeks before: Sales center setup, signage installation
- Launch day: All materials ready and distributed
Common Mistakes
- Cheap paper on expensive properties - Material quality must match property value
- Outdated price lists in brochures - Keep pricing on separate inserts
- Missing RERA details - Regulatory requirement, don't skip it
- Poor quality renders - Invest in professional visualization
- No call to action - Tell them what to do next
- Inconsistent branding - Every piece should feel like the same project
Working With Us
We work with 30+ real estate agencies and developers across Dubai. From single property flyers to complete project launch packages, we understand the market and the expectations.
What we offer:
- Design services familiar with Dubai real estate requirements
- Premium printing with luxury finishing options
- Fast turnaround for time-sensitive listings
- Template systems for repeated production
- On-site delivery and installation
Common questions we get
"How long does it take?" - Depends on what you need. Standard orders: 3-5 days. Rush jobs: we can often do 24-48 hours.
"Can you help with the design?" - Yes. Bring your ideas, or we can create something from scratch.
"What if I'm on a tight budget?" - We'll find options that work. There's almost always a way to get good results without breaking the bank.
Need Real Estate Marketing Materials?
From property flyers to complete launch packages. Premium quality, competitive pricing.
Get Your Quote+971 56 978 6395
