Walk through any Dubai mall and you'll notice something: the stores that draw you in share common traits. Compelling window displays. Clear signage. Strategic promotions. Every visual element guides you toward a purchase.
That's visual merchandising at work. And print materials are its backbone.
of purchase decisions are made in-store, influenced by visual merchandising
Here's how to use print materials to drive retail sales in Dubai's competitive market.
Window Displays
Your window is your billboard. It's the first impression, the hook that pulls foot traffic inside.
Window Graphics
Large format prints applied directly to glass. Seasonal promotions, sale announcements, brand campaigns.
Materials:
- Clear vinyl - See-through with printed elements
- Frosted vinyl - Privacy with printed design
- Perforated vinyl - One-way visibility (see out, image from outside)
- Opaque vinyl - Full coverage prints
Price: contact us for pricing per sqm installed
Cut Vinyl Lettering
Individual letters and shapes cut from colored vinyl. Clean, professional, good for logos and text.
Best for: Store names, "SALE" announcements, permanent branding
Price: contact us for pricing depending on size and complexity
Hanging Displays
Signs suspended in window space - foam board cutouts, fabric banners, acrylic signs.
Creates: Depth and dimension in window display
Price: contact us for pricing per piece
In-Store Signage
Directional & Informational
Department Signs
Guide customers to different sections - Men's, Women's, Kids, Electronics, etc.
Format: Hanging signs, wall-mounted, ceiling suspended
Materials: Foam board, acrylic, fabric
Price: contact us for pricing each
Price Point Signs
"All items contact us for pricing" or "Starting from contact us for pricing" - drives traffic to specific areas.
Format: Standing signs, hanging headers
Price: contact us for pricing each
Point of Sale (POS) Displays
Shelf Talkers
Small signs attached to shelves highlighting products, prices, or features.
Size: Small (varies by shelf system)
Content: Price, "New", "Best Seller", feature callouts
Price: contact us for pricing each
Wobbler Signs
Flexible signs that "wobble" to catch attention. Attached to shelf edges.
Best for: Promotions, new products, sale items
Price: contact us for pricing each
Counter Displays
Point-of-purchase displays near checkout - impulse buys, add-ons, loyalty programs.
Format: Counter standees, tent cards, product holders
Price: contact us for pricing each
Promotional Materials
Sale Signage Package
Complete set for sale events - window banners, in-store signs, price tags.
Typical package includes:
- Window banner (large "SALE" announcement)
- In-store hanging signs
- Shelf/rack sale signs
- Discount percentage signs (20%, 50%, 70%)
Package price: contact us for pricing depending on store size
Promotional Standees
Free-standing displays for campaigns, new collections, featured products.
Types:
- Rollup banners - Portable, reusable
- Foam board cutouts - Custom shapes
- X-stand banners - Budget-friendly
- Human-size standees - High impact
Price: contact us for pricing each
Hanging Banners
Ceiling-suspended banners for category headers or promotions.
Material: Fabric (premium) or PVC (durable)
Price: contact us for pricing each
Specialty Retail Sectors
Fashion Retail
- Lookbook displays
- Collection launch graphics
- Size guides
- Fitting room signage
- Care instruction cards
Electronics Retail
- Product specification cards
- Comparison charts
- Feature highlight signs
- Demo unit signage
- Warranty information
Grocery/Supermarket
- Aisle markers
- Price tags (bulk quantities)
- Promotional end-cap displays
- Fresh produce signage
- Bakery/deli displays
Pharmacy/Health
- Product category signs
- Health awareness posters
- Promotional displays
- Prescription counter signage
Seasonal Campaigns
Mall vs. Street Retail
Mall Stores
- Window graphics must often comply with mall guidelines
- External signage regulated by mall management
- In-store more flexibility
- Consider corridor visibility
Street/Standalone Stores
- More freedom with external signage
- Pavement signs / A-frames possible
- Consider visibility from traffic
- Municipality signage regulations apply
Budget Planning
Working Process
- Site survey - We measure and assess your space
- Concept design - Based on your brand and campaign goals
- Approval - Review with stakeholders, mall if needed
- Production - Print and fabrication
- Installation - Professional installation team
- Maintenance - Replacement schedule for high-wear items
Common Mistakes
- Too much information - Customers scan, not read. Keep messaging simple.
- Poor placement - Signs at wrong height or angle
- Inconsistent branding - Every element should feel cohesive
- Ignoring lighting - Great graphics look dull in poor lighting
- Outdated materials - Remove expired promotions immediately
- Low-quality prints - In retail, print quality reflects product quality
Local expertise matters
We're not just another online print shop. We're based here in Dubai, we know the local business environment, and we understand what materials actually survive the UAE summer.
When you work with us, you're talking to people who've seen it all - from startup launches to major corporate events. We'll point you in the right direction.
Need Retail Visual Merchandising?
From window graphics to complete store signage. Design, production, and installation.
Get Your Quote+971 56 978 6395
