In the beauty industry, perception is everything. Before a client experiences your treatments, they experience your materials - your service menu, your business card, your gift vouchers. These first impressions shape expectations about the experience they're about to have.
A beautifully designed menu on textured paper signals luxury. A cheap flyer signals discount services. Your print materials are setting the stage before a single word is spoken.
Here's what spas and salons need to know about marketing materials that attract - and retain - clients.
Service Menus
Your service menu is your most important print piece. It's what clients hold while deciding how much to spend.
Premium Spa Menu
For day spas, hotel spas, and premium salons. Needs to feel luxurious.
Format: Multi-page booklet or elegant bi-fold
Paper: Uncoated textured stock or soft-touch coated
Finish: Soft-touch lamination, foil accents
Content: Treatment descriptions (evocative, not just clinical), durations, pricing
Price: contact us for pricing each
Salon Service Menu
For hair salons, nail bars, beauty salons. Clear and easy to navigate.
Format: Tri-fold or laminated card
Paper: 300gsm+ with matt or gloss lamination
Content: Services organized by category, clear pricing
Price: contact us for pricing each
Treatment Cards
Individual cards for specific treatments or packages. Good for upselling.
Format: A6 or DL size
Use: Display at reception, include with bookings
Price: contact us for pricing each
Gift Vouchers
Gift vouchers are significant revenue for spas and salons - especially during holidays, Mother's Day, Valentine's Day.
Premium Gift Vouchers
For high-value gifts - should feel gift-worthy.
Includes:
- Voucher card with unique code
- Matching envelope
- Optional presentation box or sleeve
Finish: Foil stamping, embossing, quality card stock
Security: Unique codes, tracked in your system
Price: contact us for pricing per voucher set
Standard Gift Vouchers
For everyday gifting and promotions.
Format: Card size or DL
Include: Value or treatment, validity, redemption info
Price: contact us for pricing each with envelope
Appointment & Loyalty Cards
Appointment Cards
Given after booking next appointment. Reduces no-shows.
Size: Business card or slightly larger
Content: Date, time, service, cancellation policy
Price: contact us for pricing.30-1 each
Loyalty Cards
Stamp or punch cards to encourage repeat visits.
Common offers: 10th service free, discounts after X visits
Design: Space for stamps/punches, clear terms
Price: contact us for pricing.50-2 each
Referral Cards
Encourage clients to refer friends. Both parties benefit.
Content: Referrer name space, offer details, unique code if tracked
Price: contact us for pricing.50-1.50 each
Business Essentials
Business Cards
For stylists, therapists, and management. Should reflect your brand quality.
Finish options:
- Soft-touch lamination (premium feel)
- Spot UV (glossy highlights)
- Foil stamping (luxury)
- Textured stock (tactile appeal)
Price: contact us for pricing per 500 cards
Aftercare Cards
Post-treatment instructions - hair coloring, facials, lash extensions, etc.
Content: Care instructions, product recommendations, rebooking prompt
Format: DL or A6 cards
Price: contact us for pricing.50-2 each
Promotional Materials
Promotional Flyers
For new openings, special offers, seasonal promotions.
Distribution: Nearby offices, residences, partner businesses
Format: A5 or DL
Price: contact us for pricing.50-1.50 each
Brochures
Overview of your spa/salon for new clients, hotel partnerships, corporate wellness.
Format: Tri-fold or 8-12 page booklet
Content: Services, facilities, team, philosophy
Price: contact us for pricing each
Posters / Window Graphics
External visibility and internal promotion.
Uses: New services, seasonal offers, treatment of the month
Materials: Foam board, vinyl, poster paper
Price: contact us for pricing each
Seasonal Campaigns
Specialty Services
Hair Salons
- Color menu/swatch cards
- Stylist profile cards
- Haircare product info cards
- Aftercare instructions (color, keratin)
Nail Salons
- Service menu with nail art samples
- Loyalty cards (popular in nail salons)
- Gift vouchers for manicure packages
Medical Spas / Aesthetics
- Treatment information sheets
- Consent form pads
- Before/after consultation folders
- Doctor/practitioner credentials
Men's Grooming
- Service menu (barbering focus)
- Membership/package cards
- Product retail cards
In-Salon Displays
Reception Area
- Service menu display
- Promotional standees
- Gift voucher display
- Retail product signage
Treatment Rooms
- Treatment menu (for upselling)
- Product information cards
- Calming artwork/graphics
Retail Area
- Product information cards
- Promotional displays
- Price tags
Budget Planning
Design Tips
- Photography matters - Invest in quality images of your space and treatments
- Consistent branding - Colors, fonts, and style should match across all materials
- Elegant simplicity - Don't overcrowd; let the design breathe
- Quality paper - Paper choice impacts perceived value significantly
- Update regularly - Outdated prices and services look unprofessional
Why work with us?
We're a Dubai-based team that's been handling projects like this for years. We know the local market, we know what materials hold up in this climate, and we know how to deliver on tight deadlines.
Most of our clients come back for repeat orders - that tells you something. Drop us a message with what you need, and we'll get back to you within a few hours.
Need Spa & Salon Marketing Materials?
From service menus to gift vouchers. Beautiful materials that reflect your brand.
Get Your Quote+971 56 978 6395
