Dubai Summer Surprises (DSS) is the retail event of the season. From late June through August, malls fill with shoppers hunting for deals. Your signage needs to cut through the noise and drive customers into your store.
Effective sale signage isn't just about slapping "SALE" on the window. It's about strategic placement, clear messaging, and creating urgency. Here's how to maximize your summer sale signage.
Window Graphics
Your window is your billboard. During DSS, every store is competing for attention.
Full Window Graphics
Coverage of entire window or large portions. Maximum impact.
Message: "SALE" with discount percentage or "UP TO X% OFF"
Material: Vinyl (solid or perforated for see-through)
Price: contact us for pricing per sqm
Cut Vinyl Lettering
Individual letters/shapes applied to glass. Clean, professional look.
Best for: "SALE" text, discount percentages, key messages
Colors: Red, yellow, white most visible for sales
Price: contact us for pricing depending on size
Perforated Window Vinyl
Allows visibility from inside while displaying graphics outside.
Best for: Full window coverage without blocking light
Price: contact us for pricing per sqm
In-Store Signage
Discount Percentage Signs
Clear indicators showing discount levels (20%, 50%, 70%)
Format: Hanging signs, shelf signs, rack toppers
Material: Foam board (budget), PVC (durable)
Price: contact us for pricing each depending on size
Promotional Standees
Free-standing displays near entrance and key areas.
Types: Rollup banners, X-stands, foam board cutouts
Content: Key offers, featured discounts, brand messaging
Price: contact us for pricing each
Shelf Talkers / Wobblers
Small signs attached to shelves highlighting deals.
Content: "SALE", "50% OFF", "BUY 2 GET 1"
Price: contact us for pricing each
Hanging Banners
Ceiling-suspended signs visible throughout the store.
Size: Typically 60cm - 90cm to 100cm - 150cm
Material: Fabric (premium) or PVC
Price: contact us for pricing each
Essential Sale Signage Package
Messaging That Works
Clear Discount Communication
- "UP TO 70% OFF" - Clear, enticing
- "SALE" - Simple, universal
- "50% OFF SELECTED ITEMS" - Honest, specific
- "FINAL REDUCTIONS" - Creates urgency
Avoid
- Vague messaging ("Great deals inside!")
- Too much text
- Small discount numbers
- Cluttered designs
Color Psychology
Sale signage colors that drive action:
- Red - Urgency, excitement, attention (most common for sales)
- Yellow - Grabs attention, optimistic
- Black + Red - Premium sales feel
- White text on bold backgrounds - Maximum readability
DSS Timeline
Budget Guide
Mall Considerations
If you're in a mall:
- Check guidelines - Most malls have signage specifications
- Get approvals - Window graphics often need mall approval
- Consider corridor visibility - How does signage look from walkway?
- Coordinate with mall promotions - DSS may have official branding requirements
Making Signage Work Harder
- Consistent messaging - Same offer visible from window to checkout
- Strategic placement - High-traffic areas, eye level, decision points
- Clear pricing - "Was contact us for pricing / Now contact us for pricing" is clearer than just "50% OFF"
- Create urgency - "Limited time", "While stocks last", "Final days"
- Update regularly - Fresh signage for each phase of the sale
Summer Sale Signage Checklist
- Window graphics (main sale message)
- Entrance standee/display
- Section discount signs
- Shelf talkers for key products
- Hanging signs (if ceiling height allows)
- Checkout/counter displays
- Staff badges/lanyards (sale-themed)
- Bag stuffers / flyers
- A-frame (if outdoor presence)
Post-Sale
- Remove promptly - Old sale signage looks bad
- Store reusables - Generic "SALE" signs can be reused
- Note what worked - Track sales by area if possible
- Plan for next sale - DSF follows in December
Common questions we get
"How long does it take?" - Depends on what you need. Standard orders: 3-5 days. Rush jobs: we can often do 24-48 hours.
"Can you help with the design?" - Yes. Bring your ideas, or we can create something from scratch.
"What if I'm on a tight budget?" - We'll find options that work. There's almost always a way to get good results without breaking the bank.
Ready for Summer Sales?
Complete sale signage packages. Fast turnaround for DSS and retail promotions.
Get Your Quote+971 56 978 6395
