Flyers and brochures printed in house from our Ajman facility and dispatched to every Emirate daily. Standard flyers, trifold and Z fold brochures, quad fold formats, gate fold presenters, and DL letterbox drops. Digital printing from 100 pieces and offset from 1,000 pieces with Pantone matching. Same day proofing for standard briefs.
Get Free Quote Contact UsFlyers and brochures sit at the front line of tactile marketing. They reach the audience at exhibitions, in retail foot traffic, through letterbox distribution, at conference registration, inside delivery bags, and on the passenger seat of the cars handed out at the petrol station forecourt. The right flyer or brochure format is rarely obvious from the brief alone; it depends on content volume, where distribution happens, how long the piece needs to last after the first read, and how much visual weight the budget supports. This page covers every flyer and brochure format we produce, paper and finish pairings that work in UAE conditions, distribution realities, and the design principles that separate flyers that drive action from flyers that land in the bin.
Format determines page count, fold complexity, paper weight, and final unit cost. Picking the correct format up front usually saves money compared to trying to compress content into the wrong one.
A single sheet printed on one or both sides, unfolded. Standard flyers are the fastest and cheapest format, which is why they dominate short run promotional activity such as event invites, discount offers, open house announcements, and menu drops. Common sizes are A4 (210 by 297mm) for detailed offers, A5 (148 by 210mm) for concise flyers, A6 (105 by 148mm) for pocket handouts, and DL (99 by 210mm) for letterbox delivery. Standard flyers carry content best when the message can be told in a single scan; layouts that force the reader to work through dense blocks of text tend to be discarded quickly. See our Standard Flyers product page for stock, quantity, and finishing options.
A single sheet folded twice to create six printable panels, usually printed on A4 stock finished to DL size. Trifold is the default brochure format for service businesses because it structures content naturally: cover panel, a logical front three panels when the brochure is opened, and a back panel with contact and call to action. The two common trifold variants are the roll fold (one panel tucks inside the other) and the Z fold (both sides fan open flat). Roll fold reads more like a traditional brochure; Z fold is easier to use as a handheld reference because nothing hides behind another panel. Check our Trifold Flyers for paper weight recommendations.
Also called accordion fold or concertina fold, quad fold takes the trifold concept further with three parallel folds producing eight panels. Quad fold suits longer propositions such as medical procedure explanations, real estate project presentations, and product catalogues where a single spread is not enough but a booklet would be excessive. The extra panels also allow a timeline or step by step sequence to unfold visually as the reader opens the piece. Stock weight needs to be 170 to 250gsm; heavier stock cracks along the multiple folds without proper scoring. Our Quad Fold Flyers cover the main size variants.
A single sheet folded once, creating four printable panels. Bifold is simpler than trifold and works well for offers where the message needs a front cover and a single opening reveal. Wedding invitations, event programmes, and premium product cards often use bifold because the single unfold feels more considered than a utility trifold. Stock weight range is 170 to 300gsm because the single fold tolerates heavier stock without cracking.
Z fold is a specific trifold variant where the two folds run in opposite directions, producing a piece that fans out in a zig zag. The advantage is that every panel is visible as the reader opens the brochure; no panel hides behind another. Z fold is common in property listings, city guides, and itinerary style content where sequence matters and the reader should not miss a panel. The disadvantage is that Z fold sits less tidily when closed compared to roll fold.
A premium fold where two outer panels fold inward to meet at the centre, revealing a larger inner spread when opened. Gate fold is theatrical by design; the reveal of the inner spread creates a moment. Luxury real estate, automotive launches, jewellery catalogues, and premium event invitations use gate fold to amplify the opening experience. Stock weight 250 to 350gsm gives the piece the hand feel the format demands. Gate fold is always more expensive per piece than trifold because the folding is more complex and the stock is heavier.
For content too long for a folded sheet, multi page brochures in 8, 12, 16, 24, or 32 page saddle stitched formats carry the volume. Saddle stitched means two staples along the spine; suitable up to roughly 48 pages before the binding becomes bulky. Above that page count, perfect binding (glued spine like a paperback book) is the correct choice. Real estate project books, hotel compendium guides, luxury catalogues, and corporate capability documents routinely run at 24 to 48 pages. See our Brochures product page for the full booklet spec range.
Dedicated format for food and beverage takeaway distribution. Typically A4 or A5 size, printed both sides, sometimes folded into DL for letterbox drops. The distinction from a venue menu is that menu flyers are disposable; they get one read and are discarded. Design weights here lean heavily toward photography, price, and phone number rather than ambience or storytelling. Printed on 135 to 170gsm stock because the piece needs to handle distribution without tearing but does not need to survive beyond one use.
A tag shape with a cut out hole at the top for hanging on door handles, used for residential delivery that cannot go through a letterbox or where the sender wants a more visible placement than the ground inside the door. Popular with cleaning services, maintenance companies, takeaway restaurants, and estate agents targeting specific streets. Standard size 110 by 280mm with a 35mm hole punch. Printed on 250 to 300gsm stock so the hanger holds its shape on the handle.
DL format (99 by 210mm) is the standard for letterbox distribution across the UAE residential landscape. The format fits every mailbox, is cheap per piece, and is the right size for a concise offer with one hero image and one phone number. Apartment buildings, gated compounds, and villa developments all accept DL inserts through property management coordinated distribution. Stock typically 135gsm gloss so the piece feels substantial without being expensive.
Paper weight shapes how the flyer feels in the hand, which shapes how seriously the reader takes it before reading a word. The workable range for flyers and brochures runs 130 to 350gsm.
135 to 170gsm art paper is the economy flyer stock. Light enough for cost efficiency at large volumes, substantial enough to not feel like photocopy paper. This is the default for supermarket offer flyers, takeaway menu drops, event invitations at scale, and any piece where distribution volume matters more than tactile quality.
200 to 250gsm is the working range for trifold and bifold brochures where the piece needs to feel like a brochure rather than a flyer. This range folds cleanly, prints with saturated colour, and holds up through normal handling for weeks rather than minutes.
300 to 350gsm is the premium range for gate fold brochures, luxury product catalogues, and single card brochures where the piece is meant to signal investment. Cards in this range feel like business cards rather than flyers and often justify matte lamination or soft touch coating for the full premium effect.
Uncoated natural paper at 100 to 170gsm is popular for craft brands, artisan retailers, and venues whose brand language is handmade rather than polished. Uncoated stock absorbs ink differently and reads more muted, which is the point for brands choosing it.
Silk finish paper at 150 to 300gsm sits between gloss and matte, offering some colour vibrance without the reflectivity that can interfere with reading under bright lighting. Silk is increasingly the default in hospitality and real estate brochures because it photographs well and reads comfortably.
Finishing decisions affect durability, tactile quality, and cost. The working options for flyers and brochures:
Standard sizes stock efficiently from standard press sheets, which is why choosing a standard size generally costs less than a custom dimension. Typical UAE flyer and brochure sizes:
A7 (74 by 105mm) is the smallest practical flyer size, used for pocket handouts, wallet sized reference cards, and event ticket style pieces where the card will be kept in a wallet or lanyard.
A6 (105 by 148mm) is the postcard and pocket flyer standard. Fits comfortably in a hand, postbox, or lanyard pouch, large enough for a concise offer with one image and contact details.
A5 (148 by 210mm) is the everyday flyer workhorse. Room for a headline, image, three to four short benefit lines, and a phone number. Most cafe flyers, gym promotions, and event invites in the UAE land at A5.
A4 (210 by 297mm) is the full page flyer size, used for longer form content, price lists, and detailed offers. Also the standard flat size for trifold brochures (folded A4 makes a trifold).
DL (99 by 210mm, a third of A4) is the letterbox format. The size fits every UAE mailbox, display racks at reception desks, and delivery bag inserts. DL flyers are the tactical format for distribution volume.
A3 (297 by 420mm) is a larger format used for posters, promotional handouts at exhibitions, and fold out brochure spreads. A3 folded in half produces an A4 bifold piece; folded in thirds produces an A4 trifold.
Format decisions should flow from content volume, reading context, and budget. Practical pairings we see work:
For flyer runs below 500 pieces, digital printing is almost always the right choice. Digital has no plate setup cost, so small runs stay economical. Turnaround is fast, sometimes same day for standard briefs. Quality is good enough for most commercial flyers at reading distance.
For runs between 500 and 2,000 pieces, the decision depends on artwork. Photography heavy pieces and CMYK builds print similarly on both. Pantone spot colours, very large solid colour areas, and designs with critical brand colour matching print better on offset because offset uses actual Pantone inks.
For runs above 2,000 pieces, offset typically becomes cheaper per unit and produces cleaner solids, sharper fine text, and more reliable colour consistency across the run. Retailers printing weekly promotional drops, restaurants with regular menu volumes, and brands rolling out nationwide campaigns default to offset at these volumes.
Specialty finishes (foiling, spot UV, embossing) are priced separately from base printing and can be applied to either digital or offset base prints.
Printing is half the job; distribution is the other half. The distribution context affects how the flyer should be designed and specified.
Letterbox distribution in residential areas works through building management companies and specialist distribution firms. Apartment buildings in Dubai Marina, JLT, Business Bay, and Downtown typically allow letterbox inserts through the building front desk with a small handling fee. Villa communities like Arabian Ranches, Mirdif, and Mudon work through resident associations or direct door hanger delivery.
Handout distribution at traffic intersections is subject to Dubai and Abu Dhabi municipal regulations and generally requires permits. The alternative is handout at retail doorways, exhibitions, or event venues where the distribution has the host permission.
Insert distribution into takeaway delivery bags, petrol station till receipts, and coffee shop counters works through B2B partnerships with those outlets. Volume distribution this way usually requires the flyer to carry value for the partner as well as the advertiser, which is why cross promotional flyers are common in this channel.
Exhibition distribution at ADNEC, DWTC, ADIPEC, GITEX, and Gulfood is the highest density flyer distribution context in the UAE annually. Exhibition flyers benefit from matte lamination because visitors stack multiple brochures into their bag and gloss finishes stick together under the bag heat.
A flyer has a specific job: to survive the first three seconds of reader attention and deliver enough signal to generate a next step (a phone call, a visit, a scan of a QR code, a handover to a decision maker at home). These principles come out of that reality.
Lead with the benefit, not the brand. Readers scan for what is in it for them first and the brand name second. A headline that says "Two for one pizza Tuesdays" performs better than one that says the restaurant name. Brand recognition comes in the supporting layout.
One hero image, not a collage. Flyers crowded with six small images of different dishes, products, or services diffuse reader attention. A single strong image that carries the offer outperforms a visual inventory, even when the visual inventory feels more complete to the business owner.
Phone number large and visible. On consumer flyers, the phone number is often the conversion mechanism. It should be the second largest element on the piece after the headline, not buried in small print at the bottom.
QR code where the action is digital. A QR code linking to a booking page, menu, or landing page earns its space on the flyer if the next action is realistic to perform from a phone. It does not earn its space if the next action is a phone call anyway.
Urgency where genuine. Expiry dates, limited quantity signals, and event dates create action. Generic "limited time" copy without an actual date attached has lost its effectiveness through overuse.
White space is a tool. Packed flyers look cheap and read as desperate. Space around the key elements lets each one land. Confident brands use space because they trust the reader to see the message without everything being shouted.
Many UAE flyers run in English, Arabic, or both. The layout choice depends on audience and content density. Dual language on a single face works on A4 flyers with limited content per side. Two sided language split (English front, Arabic back) works better on trifolds and brochures with more content because neither language gets crowded.
Arabic typesetting for flyers follows the same principles as menus and business cards: use native Arabic typefaces rather than Latin glyphs reshaped, and have dish names, offer descriptions, and specific terms reviewed by a native Arabic speaker before printing. Machine translated flyers are obvious and discount the credibility of the offer. We handle Arabic typesetting in house for all promotional print work.
Government and semi government flyers often require Arabic to be displayed at equal or greater prominence than English. We follow the specific stationery guidelines of the commissioning entity when briefed.
We accept print ready artwork in PDF, AI, PSD, and high resolution TIFF formats. Files should be supplied in CMYK colour mode at 300dpi, with 3mm bleed on all sides and 4mm safe margins from the trim edge. Outline fonts or supply the font files. Images placed in the layout should be at final print size, not upscaled from smaller sources.
Clients without print ready artwork can send brief content, logo, and any imagery for our design team to produce a layout for approval. Flyer and brochure design service is priced per piece; we handle single flyer design briefs as well as full campaign packs with multiple pieces designed to a consistent template.
Ordering is by WhatsApp, email, or phone. Digital proof is supplied before production begins on every new job. Approval confirms the job into the production schedule.
Flyer and brochure orders ship from our Ajman facility on our daily courier network. Dubai orders placed before 12pm generally reach the client the same evening. Abu Dhabi deliveries arrive next working day on a dedicated route. Sharjah, Ajman, and Umm Al Quwain often receive same day delivery within working hours. Ras Al Khaimah, Al Ain, and Fujairah follow a two day cycle as standard.
For distribution campaigns where the flyer print is paired with a distribution job, we coordinate with specialist distribution firms directly so the print and distribution move as a single workflow rather than the client managing two vendors.
Rush production is available at an uplift for urgent event or promotion needs. Digital printed flyers on standard stock with standard finishes can be turned around in 24 hours from artwork approval. Complex folds, lamination, and offset runs need their full production cycle and cannot be compressed below three to five working days without quality compromise.
Flyers and brochures run at scale on hope more often than measurement. Building measurement into the campaign from the start separates learning investment from speculative spend.
Dedicated phone numbers per campaign allow call volume to attribute to specific flyer drops. Running one phone number on takeaway flyers and a different one on print ads reveals which collateral is driving calls. UAE virtual phone number services make this tactical; a campaign specific number costs little and produces clean attribution data.
QR code tracking routes each flyer design to a unique landing page or booking URL. Analytics on that URL report scans over time, geographic distribution, and conversion events. QR performance varies widely by campaign context; retail and takeaway flyers tend to underperform on QR scans compared to B2B conference flyers where attendees are more comfortable with the technology.
Promotion codes printed on each flyer attribute conversions to the flyer source when used at purchase. Works for ecommerce campaigns, event ticket sales, and any transaction where the code can be captured at purchase point. Not usable for drive walk in trade where the checkout flow does not accept codes.
Sampling questionnaires at point of first contact (did you see our flyer? where did you see it?) generate anecdotal attribution data that complements harder tracking systems. Restaurant and retail venues often use this method because the asking happens naturally as part of booking or check in conversations.
Control and test comparisons across geographic areas help isolate flyer impact from background noise. Dropping flyers in Area A and withholding from Area B, then measuring response differences, gives attribution data when other factors remain similar. For national chains with multiple similar stores, the control design is more reliable than individual venue attribution.
Flyer campaigns that run repeatedly (weekly restaurant offers, monthly retail drops, quarterly service campaigns) benefit from different economics than one off campaigns. Understanding the mechanics helps plan ongoing campaigns efficiently.
Artwork templates developed once and updated per cycle reduce design cost per campaign to near zero. A restaurant running weekly specials develops a template that accepts new dish names, prices, and photography each week without redesigning from scratch. Templated production scales to daily or weekly updates economically.
Print runs combined across campaigns allow offset print economics on runs that would otherwise be too small for offset. A restaurant running four weekly flyers per month can combine the four weeks of print into a single run of four different designs, each printed at one quarter of the monthly total. Offset setup cost amortises across the combined run.
Distribution partnerships with recurring distribution companies typically offer tiered pricing on continuous activity that one off distributions do not access. A monthly residential drop contract costs meaningfully less per piece than a single drop of the same volume.
Warehouse stocking of common flyer elements (business cards sized handouts, standard DL discount flyers, A5 menu cards) allows just in time final personalisation rather than full reprints. The warehouse base stock carries the brand, layout, and standard content; final weekly overprinting adds specials, dates, or event specific content.
Seasonal versioning of long running campaigns keeps content fresh without starting from scratch. Ramadan special versions of the base flyer, summer campaign versions, and national day versions all work from the core template with themed overlays.
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Share your brief, content, and any existing artwork via WhatsApp, email, or phone. We respond with format recommendations, stock options, and pricing. If you are unsure of the right format for your distribution context, describe where the flyer will be handed out, dropped, or inserted and we will recommend accordingly. For recurring promotional schedules (weekly restaurant offers, monthly retail drops, quarterly service campaigns), we set up standing artwork templates that reduce reorder time to minimum and lock pricing tiers across the account. Contact us and we will match the specification to the job.
