"Professional reception stations for trade shows."
Exhibition counters provide a professional reception point at trade shows, conferences, and corporate events across Dubai and Abu Dhabi. Our portable counters feature lightweight aluminum frames with custom printed fabric or PVC graphic wraps that showcase your brand in full color. Available in various sizes including compact 900mm units perfect for small booths and larger 1200mm counters for high traffic areas.
Each counter includes built in storage compartments for brochures, promotional materials, and personal items. The tool free assembly takes under five minutes, making setup effortless even for first time users. We offer options with internal shelving, lockable doors, and LED lighting upgrades for enhanced visibility. All counters come with padded carrying cases for safe transport between events throughout the UAE.
Trade show exhibitors at GITEX, Gulfood, and Arab Health in Dubai, corporate event teams requiring professional reception points, product sampling campaigns at malls and retail locations, real estate developers showcasing projects at property exhibitions, automotive brands at motor shows, hospitality companies at tourism expos, technology firms at innovation summits, healthcare organizations at medical conferences, and any business across Abu Dhabi and the UAE seeking portable branding solutions for temporary activations.
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Walk into any exhibition hall at Dubai World Trade Centre or ADNEC Abu Dhabi and notice which booths draw the most foot traffic. Almost always, the ones that pull visitors in have a well branded counter front and centre, giving visitors a clear point of contact, a surface to lean on while chatting, and a visual anchor that ties the entire booth together. An exhibition counter is more than furniture. It is your brand ambassador standing at the entrance of your space, projecting professionalism and inviting conversation from the moment the hall doors open.
At Branding Blitz, we manufacture and supply portable exhibition counters built for the UAE exhibition circuit. Our range covers fabric tension counters, pop up display counters, backlit LED models, and hardcase trolley counters that double as transport and display. Every model assembles without tools in under five minutes, packs into a compact carry bag or wheeled case, and delivers the visual impact needed to stand out at GITEX, Gulfood, Arab Health, Cityscape, and every other major show across Dubai, Abu Dhabi, Sharjah, and the Northern Emirates.
The skeleton of every exhibition counter is its frame, and the frame material determines how heavy the unit is to carry, how stable it stands on carpeted or bare hall floors, and how many events it can survive before showing wear. Our standard frames use extruded aluminium tubing with anodised finish that resists scratches, corrosion, and the fingerprints that accumulate during busy show days. The tubing diameter ranges from 16mm on compact podium models to 25mm on full size reception counters, providing a strength to weight ratio that keeps total packed weight between 8 and 16 kilograms depending on the model.
Assembly follows a click lock principle where tubes slide into one another and lock with spring loaded pins. No tools, no bolts, no loose hardware to lose in a suitcase between events. A single person can build any counter in our range within three to five minutes following the illustrated guide included in every package. The wooden MDF counter top sits on top of the assembled frame and provides a flat, stable workspace for laptops, product samples, brochures, or a simple arrangement of business cards. On models with shelving, the internal shelf mounts at an adjustable height to accommodate different storage needs.
Durability testing across our product line confirms that each frame withstands a minimum of 200 assembly and disassembly cycles without loosening at the joints. This means if you attend 20 exhibitions per year, your counter frame will perform reliably for a full decade before the connection points require servicing. The powder coated finish on the aluminium also resists the chips and scuffs that happen when counters get loaded into vans, stacked in warehouses, or bumped during hall setup and breakdown.
| Counter Model | Dimensions (W x H) | Packed Weight | Key Feature |
|---|---|---|---|
| Fabric Counter Oval | 70cm x 95cm | 9.5 kg | Compact curved profile for tight booth spaces |
| Fabric Counter Rectangular | 90cm x 95cm | 12.5 kg | Wider work surface with straight front panel |
| Fabric Pop Up Counter | 106cm x 102cm | 11 kg | Built in shelf and MDF top with storage below |
| Pop Up Display Counter | 120cm x 95cm | 16 kg | Magnetic self locking frame with internal shelves |
| Backlit LED Counter | 100cm x 104cm | 14 kg | Internal LED illumination for fabric lightbox effect |
| Hardcase Trolley Counter | 55cm x 80cm view area | 10.5 kg | Wheeled case converts to counter with PVC wrap |
| Curved Reception Counter | 140cm x 100cm | 18 kg | Semi circular front for island booth configurations |
| Extended Double Counter | 150cm x 105cm | 20 kg | Two person workstation with dual storage zones |
The most popular graphic option across our counter range. Artwork is heat transferred directly into polyester fabric, producing vivid colours that become part of the fibre rather than sitting on top. The fabric stretches over the frame using a silicon edging that slides into a channel, creating a smooth, wrinkle free surface. Fabric graphics are machine washable, making them easy to refresh between events. A single fabric skin typically lasts through 30 to 50 shows before needing replacement.
For a rigid finish that resists denting, PVC panels wrap around the counter frame and receive either direct UV printed graphics or applied vinyl decals. This approach produces sharp, photograph quality images with a semi gloss surface that cleans easily with a damp cloth. PVC panels suit environments where the counter might get bumped by foot traffic or trolleys, as they absorb impacts without creasing. Replacement graphics involve printing new vinyl and applying over the existing panels.
Some pop up counter models use a magnetic attachment system where rigid printed panels snap onto a steel frame surface. Swapping graphics between events takes seconds rather than minutes because each panel lifts off and the replacement panel clicks into place. This technology works well for brands that exhibit at multiple shows with different messaging or for companies that sponsor events and need to alternate between corporate and sponsor branded graphics throughout the show calendar.
Backlit counters use translucent fabric printed with modified colour profiles to account for light passing through the material from behind. Internal LED strip arrays provide even illumination that makes the graphics glow with a luminous quality that stands out dramatically in dimly lit exhibition halls. The visual effect draws eyes from across the aisle, making backlit counters an excellent choice for high traffic shows where booth visibility competes with hundreds of neighbouring exhibitors.
The hardcase trolley counter uses a printed PVC sheet that rolls up inside the case during transport and then unfurls and wraps around the exterior when the case stands upright as a counter. This dual function design eliminates the need for a separate carry bag because the counter literally is the transport case. Graphics cover the front and two sides while the back remains open for access to the internal storage compartment where you keep brochures, water bottles, and personal items during the show.
For sustainability conscious exhibitors, we offer graphics printed on RPET fabric made from recycled plastic bottles. This material accepts dye sublimation printing with the same colour vibrancy as virgin polyester and stretches over tension frames identically. Choosing recycled fabric aligns your booth presence with environmental values and supports the growing demand for sustainable exhibition practices at UAE trade shows that increasingly promote green initiatives.
Most counters in our range include at least one internal shelf that mounts at adjustable heights within the frame. This shelf holds brochure stacks, product samples, personal bags, or spare promotional materials out of sight behind the graphic skin. On the pop up display counter, two shelves create three distinct storage zones: top for frequently accessed items, middle for backup stock, and bottom for personal belongings. Shelf surfaces are smooth MDF that wipes clean and supports loads up to 10 kilograms per tier.
For exhibitors who leave their booth unattended during lunch breaks or networking events, we offer counters with lockable rear panels. A small combination or key lock secures the back access point, preventing opportunistic theft of laptops, tablets, or sample products stored inside. This feature is especially valued at multi day shows like GITEX where exhibitors need peace of mind leaving equipment overnight in the hall.
A growing number of exhibitors incorporate screens into their counter displays. Our VESA compatible mounting brackets attach to the counter frame and support monitors up to 32 inches for product videos, presentations, or interactive catalogues. For tablet based interactions, a swivel mount positions an iPad or Android tablet at the ideal angle for visitors to browse your digital content while standing at the counter. Cable management channels route power and data cables neatly behind the graphic skin.
Clip on acrylic literature holders attach to the counter top edge or the upper frame rail, keeping brochures, flyers, and business cards within arm's reach for both staff and visitors. Multi pocket holders display several different documents simultaneously, organised by product line or language. For high volume distribution at shows like Gulfood where hundreds of visitors pass through per hour, a gravity fed brochure dispenser automatically presents the next piece as each one is taken.
Backlit counters house LED strip lights mounted on the inside of the frame behind the translucent fabric graphic. These strips provide uniform illumination across the entire graphic surface with no hotspots or dark patches. The LEDs draw minimal power, typically under 30 watts, and connect to standard exhibition hall power outlets via a simple plug. Colour temperature sits at 6000K daylight white to ensure accurate reproduction of brand colours without the warm tint that tungsten lighting introduces.
A narrow LED bar mounted along the underside of the counter top edge provides functional illumination for the work surface. This downward facing light helps staff read order forms, locate business cards, and operate tablets in exhibition halls where overhead lighting can be insufficient. The warm white beam is angled to avoid shining into visitors' eyes while still brightening the immediate countertop area. Battery powered wireless options are available for venues where floor power is not routed to counter positions.
Some counter models accept a header board that extends above the main counter body and houses edge lit acrylic panels. These panels carry your logo or tagline and glow with an even luminous effect that elevates brand presence above the crowd. The header adds approximately 30cm of additional height, bringing your branding to eye level for standing visitors and creating a beacon that is visible from several aisles away in a busy exhibition hall.
Interactive demo stations at GITEX where visitors experience products hands on with embedded screens and charging points.
Sampling counters at Gulfood that keep products accessible while branded wraps communicate packaging and flavour ranges.
Consultation points at Arab Health where pharmaceutical reps discuss products with doctors over a professional branded surface.
Reception desks at Cityscape displaying floor plans and scale models while sales teams capture lead information digitally.
Meet and greet stations at motor shows where sales consultants discuss specifications and book test drives on embedded tablets.
Booking counters at Arabian Travel Market where agents process reservations and distribute destination brochures to visitors.
Display counters at VicenzaOro where luxury pieces are presented on illuminated surfaces with secure lockable rear access.
Information desks at GETEX education fairs where admissions teams distribute prospectuses and capture student enquiries.
Buying your counter makes financial sense if you attend three or more events per year. After the initial investment, ongoing costs are limited to occasional graphic replacements and minor maintenance. You control the counter's availability, branding, and condition without relying on rental stock. Owning also means you can customise the unit with permanent accessories like monitor mounts, lockable panels, and branded carry cases that travel with you to every show.
For companies that exhibit once or twice per year, renting avoids the capital outlay and storage responsibility. Our rental service delivers the counter to your venue, collects it after the show, and handles cleaning and maintenance between hires. You can also upgrade to different models each time, trying a backlit counter at one show and a hardcase trolley at the next without committing to a single design. Rental pricing includes graphic printing for each booking.
Existing counter owners who want fresh visuals for a new campaign can order replacement graphic skins without purchasing a new frame. We keep your counter model dimensions on file, so reordering is as simple as sending updated artwork. Turnaround for fabric reprints is two to three working days, and vinyl panel replacements take three to four days. This service keeps your counter looking current at a fraction of the cost of a new unit.
Companies with multiple regional offices or sales teams that exhibit simultaneously at different venues benefit from fleet ordering. We supply matching counters across all locations with coordinated branding, ensuring visual consistency whether your team is at a technology show in Dubai, a food expo in Abu Dhabi, or a medical conference in Riyadh. Fleet pricing delivers significant per unit savings, and we store spare graphics in our warehouse ready for immediate dispatch when needed.
Getting your counter to the right hall at the right time matters as much as the counter itself. We offer direct delivery to all major UAE exhibition venues including Dubai World Trade Centre, ADNEC Abu Dhabi, Expo City Dubai, Sharjah Expo Centre, and Ras Al Khaimah Convention Centre. Our logistics team coordinates delivery windows with venue management to ensure your counter arrives during your allocated setup slot. For international exhibitors flying into the UAE, we can pre stage counters at the venue so they are waiting in your booth space when you arrive, eliminating the need to transport display equipment on flights.
After the show, our collection service picks up the counter from the venue, inspects it for any damage, cleans the graphic surfaces, and stores the unit in our climate controlled warehouse until your next event. This end to end logistics service is especially popular with companies that participate in back to back shows across different emirates, as it removes the hassle of transporting heavy display equipment between venues in private vehicles. Warehouse storage is available on monthly or annual plans, and we can ship your counter to international exhibition destinations as well.
Our clients regularly choose from options like backdrops & exhibition when planning their marketing campaigns and corporate events. The versatility of exhibition counters makes them a practical investment for organizations of all sizes, from boutique shops in local neighborhoods to large enterprises with offices across multiple Emirates.
For defense exhibition printing, express exhibition printing, our production team brings years of hands on experience to every project. Our services extend to express exhibition printing for umex 2026, umex exhibition printing, offering a complete solution under one roof. Clients appreciate the streamlined process we have built over the years, from the initial consultation and design stage through to final production and delivery right to your office or event venue.
For exhibition counters supplier uae and personalized exhibition counters dubai, our centrally located production facility ensures quick turnaround and reliable delivery. Businesses across the region trust us because we combine local market knowledge with international production standards, resulting in exhibition counters that compete with the best in the industry.
Branding Blitz proudly serves businesses and organizations throughout the United Arab Emirates, including clients in Al Ain, Ajman, Fujairah and Umm Al Quwain. Our delivery network is designed to reach every corner of the country, from bustling commercial districts in major cities to emerging business hubs in the northern emirates. Companies in Al Ain benefit from our dedicated dispatch schedule, while clients in Ajman enjoy the same premium quality and professional service that our Dubai based customers have come to expect.
Educational institutions, healthcare providers, hospitality groups, and retail chains in Fujairah regularly place exhibition counters orders with us for their ongoing branding and operational needs. Whether you operate from a free zone office, a mainland commercial space, or a government facility, our team ensures your exhibition counters are produced to specification and delivered on time. Reach out today for a free consultation and discover how Branding Blitz can support your exhibition counters requirements no matter where you are located in the Emirates.
توفر براندينج بليتز كاونترات معارض متنوعة تشمل كاونترات القماش البيضاوية والمستطيلة وكاونترات البوب أب مع أرفف داخلية وكاونترات LED المضيئة وكاونترات الحقيبة المتحركة بعجلات. جميع الموديلات تتجمع بدون أدوات في أقل من خمس دقائق وتأتي مع حقيبة حمل.
تشمل تقنيات الطباعة الصبغ الحراري على القماش والفينيل على ألواح البي في سي والألواح المغناطيسية القابلة للتبديل والقماش المضيء من الخلف. نقدم خدمات التوصيل المباشر لمراكز المعارض في دبي وأبوظبي والشارقة مع خيارات الشراء والإيجار والتخزين. تواصل معنا لعرض سعر مخصص.