"Premium fabric displays that expand in seconds."
Fabric pop ups feature premium stretch fabric graphics printed using dye sublimation technology over a lightweight aluminum expanding frame. The tension fabric creates a seamless, wrinkle free display surface that eliminates visible seams and delivers a sophisticated visual impact. Available in straight and curved configurations from 2.2 meters to 6 meters wide, with heights ranging from 2.2 meters to 2.5 meters to suit different venue requirements.
The fabric graphic slides over the frame like a pillowcase, using a silicone edge graphics system for a drum tight finish. Unlike vinyl or PVC alternatives, our fabric displays are machine washable, flame retardant certified, and produce zero glare under exhibition lighting. The expanding frame collapses into a compact wheeled carry case, making transport between events effortless across Dubai, Abu Dhabi, and the entire UAE.
Trade show exhibitors requiring premium backdrop displays at GITEX and Gulfood, corporate conference organizers needing stage backdrops in Dubai and Abu Dhabi, retail brands creating in store promotional walls, photography studios establishing seamless photo backgrounds, product launch events requiring branded stage settings, hospitality venues for ballroom presentations, automotive showrooms for vehicle reveals, real estate developers showcasing project galleries, and marketing agencies managing multiple client exhibitions across the UAE.
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Step onto any exhibition floor in the UAE and you will see the shift that has already taken place. The majority of professional booths now feature fabric pop up displays rather than traditional vinyl panel systems, and there is a good reason. A single sheet of dye sublimated polyester stretched across a collapsible aluminium frame produces a seamless wall of vibrant colour with absolutely no panel joins, no alignment headaches, and no glare under hall lighting. The result photographs beautifully, sets up in minutes, folds down into a compact wheeled bag, and can be machine washed between events without any loss of colour or clarity.
Branding Blitz manufactures and supplies fabric pop up displays in every popular configuration for exhibitors across Dubai, Abu Dhabi, Sharjah, Al Ain, and the entire UAE. Our range includes straight wall, curved, S curve, and backlit models in widths from 2.25 metres to 6 metres, covering everything from a compact roadshow kit to a full conference stage backdrop. We also handle graphic reprints, frame spare parts, and venue delivery logistics so that your display arrives ready to stand up the moment you walk into the hall.
The core of every fabric pop up is a lattice of interconnected aluminium struts joined by precision machined hubs. When you pull the frame outward, the struts fan open like an accordion and lock into their expanded position with spring loaded pins at each hub junction. This expansion geometry converts a compact bundle roughly 40cm wide into a wall several metres across in under two minutes. The hub design distributes tension evenly across the frame surface, ensuring the fabric sits flat without any sag or wave across the graphic area.
Fabric pop ups are measured by their grid count. A 3x3 unit means three columns by three rows of hubs, producing a display roughly 2.25 metres wide by 2.25 metres tall. Adding columns increases width without changing height, so a 4x3 becomes approximately 3 metres wide and a 5x3 reaches about 4 metres. For massive stage backdrops, an 8x3 configuration spans 6 metres. Each additional column adds roughly 75 centimetres of width and about 2 to 3 kilograms of packed weight, keeping the display scalable for any venue requirement.
Curved models use the same hub and strut mechanism but with articulated hub angles that allow the lattice to expand into a gentle arc rather than a flat plane. The curve depth is preset by the hub geometry and cannot be adjusted in the field, so the display always forms the same consistent shape at every setup. This arc softens the visual impact of the wall and creates a sense of enclosure around the booth space, drawing visitors inward. The curvature also adds structural rigidity because the arc resists side push better than a flat wall does.
Our aluminium frames are made from 6063 T5 alloy, a grade chosen for its combination of corrosion resistance, lightweight density, and fatigue strength. Each frame is tested to withstand a minimum of 200 open and close cycles without joint loosening or pin failure. The anodised surface coating protects against the scuffs and scratches that inevitably happen during transport and venue setup. If a strut or hub does wear over time, individual components are replaceable without discarding the entire frame, keeping long term ownership costs low.
| Model | View Area | Print Area | Packed Weight |
|---|---|---|---|
| Straight 3x3 | 225 x 225 cm | 288 x 225 cm | 12 kg |
| Straight 4x3 | 300 x 225 cm | 362 x 225 cm | 15 kg |
| Straight 8x3 | 600 x 225 cm | 663 x 225 cm | 30 kg |
| Curved 3x3 | 209 x 225 cm | 272 x 225 cm | 13 kg |
| Curved 4x3 | 277 x 225 cm | 340 x 225 cm | 15 kg |
| Backlit Straight 3x3 | 225 x 225 cm | 288 x 225 cm | 16 kg |
| Backlit Curved 3x3 | 209 x 225 cm | 272 x 225 cm | 16 kg |
| Velcro Popup Backdrop 3x3m | 300 x 300 cm | 320 x 320 cm | 18 kg |
The visual quality of a fabric pop up lives or dies with the printing method, and dye sublimation is the gold standard for this application. The process starts with printing your artwork onto a transfer paper using water based sublimation inks. This printed paper then passes through a heat press at approximately 200 degrees Celsius where the ink converts from a solid directly into a gas, a phase change called sublimation. The gaseous ink penetrates the polyester fibres and permanently bonds at a molecular level as it cools back to a solid state. Because the colour becomes part of the fabric rather than sitting as a surface layer, it cannot peel, crack, or flake under any normal handling conditions.
Colour gamut on sublimation fabric is impressively wide, reproducing over 90 percent of the sRGB spectrum and handling photographic imagery, subtle gradients, and Pantone spot colours with high fidelity. The matte surface of the polyester eliminates the specular reflections that plague vinyl graphics under exhibition spotlights and camera flashes. This means your display looks equally good in person, in professional photographs, and in quick phone snapshots that visitors share on social media. For brands that value consistent colour across all media, dye sublimation fabric is the only display technology that delivers without compromise.
Our printing facility runs calibrated wide format sublimation printers capable of producing seamless graphics up to 320 centimetres wide. For displays wider than this, we use carefully positioned seams that align with design elements and become virtually invisible once the fabric is tensioned on the frame. Every graphic goes through a colour proofing stage where we compare a printed swatch against your brand guidelines before committing to the full production run, ensuring the final display matches your expectations exactly.
A straight fabric pop up creates a clean flat backdrop that maximises usable floor space in front of the display. This profile works best in inline booth positions where the wall sits flush against the back of your allocated space. The flat surface also produces the most predictable colour reproduction because the fabric sits at a uniform distance from any supplementary lighting. Straight walls are the most popular choice for exhibitors who pair their pop up with a counter, literature stand, or product table positioned directly in front.
The gentle arc of a curved pop up wraps partially around the booth space, creating a sense of enclosure that feels welcoming to visitors and slightly more private for conversation. The curve also adds visual dynamism because light plays differently across the convex surface, highlighting different areas of the graphic as the viewing angle changes. Curved configurations are preferred for corner booths and island positions where the display is approached from multiple directions. The structural arc also makes the frame more resistant to accidental bumps from passing foot traffic.
For large booth spaces exceeding 4 metres wide, an S curve configuration uses alternating convex and concave sections to create a flowing wave shape. This layout breaks up the monotony of a single long wall and creates natural zones within the display for different product categories, messaging themes, or interactive stations. S curves work particularly well for technology companies and automotive brands that want to guide visitors on a visual journey across the booth. The undulating surface also creates dramatic photographic backdrops for media walls and press conference settings.
Velcro popup systems use hook and loop strips bonded to the frame bars and sewn along the fabric edges. The fabric presses against the frame and grips firmly through the Velcro contact. This method is forgiving during installation because you can peel and reposition the fabric if alignment is not perfect on the first attempt. Velcro systems are common on budget and mid range pop ups and work well for displays that change graphics frequently because the attachment and removal cycle is fast and requires no special skill.
The premium attachment method uses a thin silicon strip sewn into the perimeter of the fabric that pushes into an extruded aluminium channel running around the frame edge. When fully inserted, the silicon gasket grips inside the channel and pulls the fabric taut across the entire frame surface. SEG produces the smoothest, most wrinkle free finish because the tension is distributed uniformly along every edge. This system is standard on our professional and backlit models where graphic perfection matters most.
Some hybrid pop up systems use magnetic bars embedded in the frame to hold rigid or semi rigid graphic panels. While less common for full fabric displays, magnetic attachment serves well on hardcase counter pop ups and modular exhibition systems where individual panels need frequent swapping. The magnetic hold is strong enough to keep panels secure during busy show days but releases easily when you need to pack down or update specific graphic sections between events.
The simplest attachment method sews the fabric into a tube or pillowcase shape that slides over the expanded frame like a fitted bed sheet. Once stretched into position, the elasticity of the polyester holds the graphic taut without any mechanical fasteners. Pillowcase graphics are the easiest to install and remove, making them popular for road show teams that set up and strike their display multiple times per week. The trade off is slightly less tension control compared to SEG, but for most exhibition applications the visual difference is minimal.
A row of spring loaded clips along the top and bottom frame rails grip the fabric hem and pull it tight. This method offers good tension but requires more careful alignment during setup. Tension clips are found on some economy models and on retrofit frames that have been upgraded from vinyl to fabric graphics. The clips are durable and maintain their spring force across hundreds of cycles, but they can leave small pressure marks on delicate fabrics if over tightened.
For first time buyers focused on ease of use, velcro or pillowcase attachment delivers the simplest setup experience. For brands that prioritise visual perfection and plan to use the display at high profile shows, SEG is the professional standard. Magnetic panels suit exhibitors who rotate graphics between events. Our sales team can demonstrate all attachment methods in person at our Dubai facility so you can feel the difference and make an informed choice before ordering.
Seamless backdrops at GITEX and tech conferences where high resolution product imagery and zero glare photography matter most.
Washable fabric graphics at Gulfood and food expos where spills and handling stains can be cleaned between show days.
Flame retardant certified displays at Arab Health and medical forums meeting strict venue fire safety standards.
Large format architectural renderings at Cityscape that reproduce photographic detail without pixelation on fabric surfaces.
Stage backdrops for annual general meetings, award ceremonies, and press conferences in hotel ballrooms across Dubai.
Branded media walls for red carpet events and product launches where every photograph must look professionally perfect.
Vehicle launch backdrops in dealership settings where curved profiles create an embracing frame around display cars.
University enrollment stands at GETEX education fairs where portable setups move between campus and venue locations weekly.
Backlit frames house rows of LED strip lights mounted on the inside surface behind the graphic. The strips are spaced at calculated intervals to produce even illumination with no visible hotspots or dark bands. Our backlit models use 6000K daylight LEDs that render brand colours accurately without the warm yellow shift that incandescent alternatives introduce. Total power draw sits under 60 watts for a 3x3 unit, connecting to any standard exhibition power outlet.
Backlit graphics require a different print approach than front lit versions. The fabric used is a lighter weight translucent polyester that allows light to pass through while still carrying vivid colour. Our colour profiles are adjusted specifically for backlit transmission, compensating for the light source behind the graphic to ensure colours appear natural and balanced when illuminated. Without this adjustment, backlit prints can look washed out or oversaturated, so proper profiling is essential.
Exhibition halls frequently operate at moderate ambient light levels, and many exhibitors compete for attention in a sea of similar looking booths. A backlit fabric pop up glows from within, creating a luminous beacon that draws eyes from several aisles away. This visibility advantage is particularly valuable at large scale shows like GITEX and Gulfood where thousands of exhibitors fill multiple halls and standing out requires more than just good graphics.
Adding LED modules increases packed weight by approximately 3 to 4 kilograms compared to an equivalent non backlit model. The LED strips, power cables, and slightly heavier frame rails account for this difference. Despite the added weight, backlit units still pack into a single wheeled trolley bag and remain manageable for one person to transport. The trade off between slightly more weight and dramatically increased booth visibility makes backlit a worthwhile upgrade for any exhibitor serious about maximising return on their show investment.
Every fabric pop up in our range collapses into a compact bundle that fits inside a padded wheeled trolley bag. The trolley wheels and retractable handle make it easy to roll through airports, hotel lobbies, and exhibition hall loading docks without needing a cart or extra hands. Frame packed dimensions for a 3x3 model are approximately 90cm long by 40cm wide by 30cm deep, small enough to fit in a car boot or check as oversized luggage on a flight. Larger models pack into proportionally bigger bags but still remain a one person load thanks to the balanced wheel positioning.
At the venue, setup follows a straightforward sequence. Open the bag, lift out the frame, expand it to full size, attach the fabric, and connect any lighting or accessories. The entire process takes three to five minutes for standard models and under ten minutes for backlit configurations with LED connection. We offer on site setup assistance at all major UAE exhibition venues for clients who prefer hands off installation. Our crew arrives during your allocated setup window, builds the display, confirms everything looks correct, and leaves you free to focus on preparing your booth content and materials for the show.
Businesses across the Emirates increasingly rely on backlit fabric pop up (curved), backlit fabric pop up (straight), fabric backdrops & pop up displays to strengthen their brand presence and engage with customers in meaningful ways. Additional options include fabric pop up (curved), fabric pop up (straight). At Branding Blitz, we understand that every organization has unique requirements, which is why we offer a wide selection of fabric pop ups tailored to meet diverse branding objectives across various industries.
Our client base for dubai fabric pop-up printing: boost your brand awareness, fabric backdrops & pop up displays in dubai includes government entities, private companies, educational institutions, and event management firms. Our reach extends to fabric pop ups supplier uae as well, ensuring comprehensive coverage. No matter where your business is based, we ensure that your fabric pop ups are produced to exact specifications and delivered securely to your preferred location.
Branding Blitz proudly serves businesses and organizations throughout the United Arab Emirates, including clients in Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain. Our delivery network is designed to reach every corner of the country, from bustling commercial districts in major cities to emerging business hubs in the northern emirates. Companies in Ajman benefit from our dedicated dispatch schedule, while clients in Ras Al Khaimah enjoy the same premium quality and professional service that our Dubai based customers have come to expect.
Educational institutions, healthcare providers, hospitality groups, and retail chains in Fujairah regularly place fabric pop ups orders with us for their ongoing branding and operational needs. Whether you operate from a free zone office, a mainland commercial space, or a government facility, our team ensures your fabric pop ups are produced to specification and delivered on time. Reach out today for a free consultation and discover how Branding Blitz can support your fabric pop ups requirements no matter where you are located in the Emirates.
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