Why two quotes for the same shopfront differ by thousands: a per letter price table for acrylic, steel and backlit 3D signage, with permit timing.
A 3D sign is priced per letter, per metre and per hour of installation, which is why two quotes for the same shopfront can sit AED 4,000 apart. This guide breaks down what drives 3D signage cost in Dubai and Abu Dhabi, compares acrylic, stainless steel and backlit options in one table, and lists what to send a signage company so the first quote is the real one.
We fabricate letters and logos in house in Ajman, install across all seven emirates and quote 3D signage on WhatsApp from a photo of your fascia and a logo file. A single reception sign is a normal order.
How 3D signage is priced
Five things set the number.
- Letter height. Material and labour scale with height. A 20 cm acrylic letter and a 60 cm one differ by roughly four times in price, not three, because thicker material is needed to keep the taller letter rigid.
- Material. Acrylic is the entry point. Stainless steel and brass sit at the top. Aluminium composite and PVC foam sit between them for indoor use.
- Lighting. Any LED module, driver and wiring adds cost per letter and needs a power point behind the fascia.
- Letter count and complexity. Script fonts with thin strokes cost more than block capitals because the returns are harder to form and easier to damage.
- Installation. Ground floor, a ladder and two hours is one price. A fourth floor fascia with a boom lift and a night permit is another.
3D signage cost compared by material
| Option | Per letter, 30 cm high | Typical 1.2 m reception logo | Best for |
|---|---|---|---|
| Flat cut acrylic, 10 mm, painted | AED 90 to 180 | AED 1,800 to 3,200 | Retail, offices, indoor |
| Built up acrylic, 50 mm deep | AED 180 to 320 | AED 3,000 to 5,500 | Shopfronts, malls |
| Stainless steel, brushed or mirror | AED 260 to 480 | AED 4,500 to 8,000 | Hotels, law firms, clinics |
| Front lit LED letters | AED 380 to 650 | AED 6,000 to 10,000 | Restaurants, facades |
| Halo lit letters | AED 450 to 800 | AED 7,500 to 13,000 | Premium facades, lobbies |
Installation usually adds 10 to 20 percent for indoor work and 20 to 35 percent for a facade needing access equipment. A 4 metre shopfront in built up acrylic with front lit letters, installed, typically lands between AED 12,000 and 22,000. Those are the 3D signage cost ranges we see across Dubai, Sharjah and Ajman; Abu Dhabi runs similar with slightly higher installation charges because of travel and permits.
Acrylic 3D letters
Cut from 10 to 30 mm cast acrylic and sprayed in any colour, acrylic 3D letters are the workhorse of 3D signage in the UAE. Flat cut acrylic letters stand off the wall on 15 mm pins and cast a soft shadow that reads as depth without any lighting. Built up versions have a face and a return, which gives real depth and a cavity for LEDs later. Indoors they last indefinitely. Outdoors, specify UV stable paint and nothing thinner than 15 mm, because thin letters warp in a west facing afternoon.
Need acrylic letters priced for your quantity?
Metal letters
Stainless steel in 304 grade is the standard for metal 3D letters in Dubai; it resists the salt air near the coast and keeps a brushed finish for years with occasional wiping. Brass and bronze finishes are usually stainless with a PVD coating rather than solid brass, which keeps the weight down. Metal reception signage suits firms that want the logo to feel permanent: law practices, clinics, hotel lobbies. Avoid mirror finish on a sunlit facade, where glare makes the name unreadable at noon.

Backlit signage: front lit, halo lit and edge lit
Backlit signage splits into three types. Front lit letters have a translucent acrylic face over an aluminium return, and the face glows. Halo lit letters have an opaque face and open back, so light spills onto the wall and the letter floats in a ring of light. Edge lit letters glow only along the sides, which suits thin modern fonts. Front lit is the most legible from a distance; halo lit is the most premium looking and the most forgiving of an uneven wall.
Whichever you choose, ask where the LED driver will sit. It needs a dry, ventilated spot within a few metres of the letters, and someone must be able to reach it when a module fails. Warm white suits hospitality; cool white suits tech and retail. For a softer glow at lower cost, LED flex shaped into a logo on our neon signs page is the alternative many cafes pick instead of backlit signage.
Indoor versus outdoor 3D signage
Dust, heat and fine sand decide the outdoor spec. Returns must be sealed, faces need UV rated material, and lit letters need drainage holes so condensation escapes after a humid night. Outdoor letters are usually mounted on a backing panel rather than straight onto cladding, which hides wiring and spreads the load. Our building and facade signage work normally pairs letters with an aluminium composite panel. A plain panel sign board underneath also gives a future tenant something to reuse.

Permits in Dubai and Abu Dhabi
External 3D signage in Dubai needs landlord approval and a signboard permit from the municipality, which asks for a drawing showing dimensions, materials, mounting and lighting. Mall tenants also go through the mall's own design review. Abu Dhabi runs an approval route through its municipality and, in developer areas, the master developer as well. Allow one to two weeks for approvals before fabrication starts; signage companies in Dubai that quote a seven day install usually mean seven days after the permit, so ask. Our Abu Dhabi team handles the drawings for both emirates.
What to send for an accurate 3D signage quote
- A straight on photo of the fascia or wall with a tape measure or a door in frame for scale.
- The logo as a vector file, not a screenshot.
- The letter height you have in mind, or the viewing distance, and we will suggest the height.
- Whether there is power behind the fascia and who the landlord is.
- Floor level and access: street, mall corridor or high level.
- The date you want it lit.
With those six items a quote comes back within a working day with the 3D signage cost broken into letters, lighting, panel and installation, so you can trim any line. Our Dubai branding page shows how the sign ties into the rest of a shopfront.
Keeping 3D signage looking new
Wipe acrylic with a damp microfibre cloth every month; never a dry cloth, which scratches. Check LED modules each quarter and replace a dim module before its neighbours fail. Retighten stand off pins once a year, since thermal movement loosens them. For a temporary promotion, apply window stickers to the glass rather than altering the sign. Inside, match the finish of the wayfinding signs to the letters at reception. Do the same with the desk name plates, and the whole office reads as one brand. If you want one supplier for all of it, our signage team surveys, fabricates and installs across the UAE.

Ready to get started?
Look, we have been in this business long enough to know what works and what doesn't. If you are not sure where to begin, just give us a call. No pressure, no sales pitch. We will walk you through the options and give you an honest quote.
What you get with us:
- Straight answers about what you actually need (not what costs most)
- Fair pricing. We will tell you how to save money where it makes sense
- Quick turnaround when you need it, or save by planning ahead
Need Acrylic Letters in the UAE?
Our team produces acrylic letters and related print for businesses across Dubai, Abu Dhabi, Sharjah and every emirate. Send us your brief for a same day quote.
Get Your Free Quote+971 56 978 6395
Atiya Naaz
Marketing Head, Branding Blitz
Atiya brings five years of hands on experience in the UAE printing and branding industry. Based in Abu Dhabi, she leads marketing team at Branding Blitz, helping businesses across Dubai, Abu Dhabi, Sharjah, and all emirates find right print solutions for their branding needs. Her expertise spans corporate identity materials, exhibition printing, packaging design, and digital marketing strategy for the regional market.
Related resources: See our desk accessories and marketing materials pages for specifications, quantity pricing and design options across the UAE.
